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In order to create an effective brand, developing and maintaining a solid business identity is critical. Your business identity consists of all the visual elements that establish and reinforce your brand: logo, stationery, web design, marketing materials, signs, and more. What is a Brand Identity? Ultimately, this is the way your brand communicates with the […]
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Now is a great time to revamp your marketing initiatives and then craft an effective strategy for the new year. Planning now allows you to get the ball rolling quickly when you head back to work after the holidays. Here are some essential elements outlining the most critical actions you and your team should consider. […]
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If 2021 is your year to finally start the new business you’ve been planning, we have some tips to help you estimate the costs to get that venture up and running. Calculating startup costs will help you: –> Estimate Needed Cash on Hand –> Secure Loans –> Attract Investors –> Find Potential Tax Deductions Step 1 | Identify Your […]
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Taking on the responsibility of your bills and investments for the first time in life is a huge step. Not everyone is ready to manage this step, but with some time and research you can feel confident enough to make sound decisions. The sooner you learn how to make financial decisions on your own, the […]
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A Family Records Almanac is an organized compilation of your family and financial accounts. Once completed, it should be kept in a place that is easily accessible. It’s essential to be able to get to it fast in case of emergencies that require you to leave quickly–like a hurricane or fire. An added benefit of organizing your important account information […]
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Each year, it’s important for business owners or team managers to conduct employee evaluations not only to determine how the team is performing but to also learn how to help people grow within their role. Performance reviews should be tailored to your type of business and the nature of the employee’s job function. The Evaluation […]
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Owning a franchise business is a popular way for many people to fulfill their dreams of being entrepreneurs. Everything from restaurants and cleaning services to retail stores and auto service centers are available to franchise. The benefit of buying a franchise is that you can sell goods and services that already have name recognition and […]
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It’s easy to take our online security for granted when we travel, especially given the number of other things to focus on during a trip. There are things you can do before and while on a trip that we learned from the Cybersecurity & Infrastructure Security Agency to make sure your data is safe. […]
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In honor of Cybersecurity Awareness Month (something we take very seriously all year long), we wanted to talk about an important topic that is the first line of defense in securing your online information … strong passwords! Most of us dread having to create new passwords, especially once you’ve used every hobby and school mascot you […]
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You can see a vision of the business you want to build, but what does the map look like to get you there? A strong business plan is the foundation of any new venture, but it can also help a currently running company organize its path forward. Think of it as a way to structure your […]